Why Publicists and Media Sources Should View Themselves as Reporters' Assistants

Earning publicity can be more difficult than anticipated at times because of what is not commonly known and understood by media sources and maybe, their publicists.

In this Communication Intelligence magazine special contribution piece, Elizabeth Galewski, an account strategist at Otter PR, provides important, insightful and helpful information in a clear manner about how to greatly increase the likelihood of earned media for you as a media source, or your client.

Galewski writes about what likely isn't common knowledge and practice for sources and their publicists, and how that can prevent the desired opportunities and success.