Dismissive, Lengthy, Evasive Traits in Ineffective Apology
Red diamonds are known as the most expensive and the rarest diamond color in the world. It is Communication Intelligence’s hope that the quotes shared in this section of the magazine will be rare “finds” that will be highly valued.
On inadequate apologies and noticeable deficiencies
“They dismiss the feelings of the community and persons who are offended by saying something to the effect, ‘I'm sorry if you were offended.’”
Regina Carswell Russo, founder and CEO at RRight Now Communications
“It's too long and doesn't get to the point. If it doesn't start with something like, ‘I failed, I got it wrong, I'll learn and do better,’ it's not an apology.”
Regina Carswell Russo, founder and CEO at RRight Now Communications
“It's human to fail and mess up and it's also human to be afraid of admitting you messed up. No one wants to admit publicly they made a mistake because they feel it will damage credibility.
“It actually does the opposite, it strengthens credibility.”
Regina Carswell Russo, founder and CEO at RRight Now Communications
