CEO Communication Believability
Gayle Lantz, founder and CEO of WorkMatters, Inc. and host of the “CEO on the Go” podcast.
CEO communication believability is an important topic. People are cynical, possibly more so than ever before. Being credible and trustworthy is of far greater importance than might be grasped.
This topic was intended to result in one article yet five sources pitched insights of value, to the point where one article became a Special Series about building more believable communications.
Gayle Lantz, founder and CEO of WorkMatters, Inc., points out what is often unknown and missing in CEO communication and what they might find a big relief and helpful, even if it proves uncomfortable.
She talks about what people are really looking for from the CEO, the professional and person. Lantz also details what any stakeholder wants and expects yet often doesn’t receive. This one thing prevents building closer and healthy relationships.
Ethan Rasiel, CEO of Lightspeed Public Relations and Marketing, talks about how CEO communication is experienced, and practices to avoid and why. Additionally, he converses about how communication professionals can help their CEOs interact more effectively.
Brian Hart, founder and president of Flackable, might surprise you with what he says about what CEOs can allow themselves to do more often in their communication and why it is a relationship builder.
Hart also states it’s important to understand the pulse of an organization’s employees and convey to them the vision and the “why” behind it. Successful communications is about how you view your people and the public. Success is about very basic, yet often disregarded character traits.
Sherry Smith, a strategic communications professional, says being more believable as a CEO is a lot more simple than CEOs make it look, regardless of the expectations, and the recommendations and actions of other professionals involved in organizational messaging. Crisis situations can be improved with simple adjustments too, Smith says, by knowing what to avoid.
She proposes a strategy that can prove protective and highly beneficial to improving a CEO’s communication, increasing the likelihood of credibility and trust.
Bill Corbett Jr., President of Corbett Public Relations, Inc., offers 9 brief recommendations, ones he’s learned and practices himself, from thirty-plus years working in the communications industry.
Corbett’s list is smart, insightful, practical and valuable. Check it out when you next see a CEO whose communication doesn’t land well for you and see what’s missing.
